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0-horsepower motor and cord subassembly from Japan. The enhanced "405" offered for $83. Handivac engineers started at this time to communicate with Japanese production managers. However there were still no distribution channels where Handivac might take pleasure in the "cost busting" chance it required. The most promising channel, though hardly dominant, was the growing chains of catalog stores, which offered the Handivac 403 for $63, a 10% decrease from the outlet store rate.

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Outlet store were still the significant source of revenue, but rivals were proliferating and the Stratovac II group felt the need to use an increasing number of more improved and more personalized items to keep need at the successful high-end. Customers would pay a premium, marketing individuals thought, only if the company might produce a lot of variations that all clients felt they were getting the ideal color with the ideal choices.

Bulk was likewise an issue, as was the vacuum's unappealing look. Inside the business, Coolidge's two design teams had actually become more cooperative, particularly as the benefits of molded plastic ended up being apparent to everyone.  Another Point of View , which had actually been redesigned in plastic wherever possible, was something of a success for the young Handivac designers over the more conventional group.

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Ultimately the more standard designers likewise pertained to see the benefit of going to Japan for a smaller, lighter, more reliable motorand for a variety of subassemblies important to the company's objective of providing arrays of choices. Simultaneously in the mid-1970s, the Handivac designers were pushing for a complete merging of the style engineering teams and for studying Japanese production techniques.